YMMV Blog
Things on our mind, articles that will get in to yours.
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Why We Won’t #BuildInPublic
There is a particular kind of advice that circulates in WordPress and SaaS product circles. If you follow certain people on X (and you probably do if you’re reading this) we are sure you’ve heard it, or at least some of it. “Build in public” “Share your journey” “Share your struggles” “People buy from people” “Distribution is everything” The implication…
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Ignoring the “Best Advice for WordPress Product Businesses in 2026”
Matt Cromwell recently published “My Best Advice for WordPress Product Businesses in 2026 and Beyond” – a compelling case for why user experience will define winners in WordPress’s next era. Invest in UX, simplify your interfaces, perfect your onboarding flows he says. It’s a thoughtful, well-argued piece from someone who deeply understands the WordPress ecosystem. We also think it’s wrong.…
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Top 6 Features B2B Customers Love in E-Commerce Stores
The features B2B customers love in e-commerce stores are fundamentally different from what appeals to individual consumers. Business buyers operate with distinct priorities, requiring transparency, efficiency, and tools that streamline their procurement processes. Unlike B2C shoppers who might impulse buy or browse casually, B2B customers need clear pricing structures, bulk ordering capabilities, and professional account management features that align with…