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Nobody Is Safe From Your Morals
When political agreement becomes a condition of belonging, a professional community does not become safer. It teaches dissenters to stay quiet.
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How To Distribute A WordPress Plugin Without WordPress.org
You can host, update and sell a WordPress plugin without ever touching the .org directory, and most of the tooling is free. We went through the options: Plugin Update Checker, Git Updater, Troy, FAIR, Freemius, PaddlePress and Composer. What each one does, what it costs, and the catches.
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Why We Won’t #BuildInPublic
There is a particular kind of advice that circulates in WordPress and SaaS product circles. If you follow certain people on X (and you probably do if you’re reading this) we are sure you’ve heard it, or at least some of it. “Build in public” “Share your journey” “Share your struggles” “People buy from people”…
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Ignoring the “Best Advice for WordPress Product Businesses in 2026”
Matt Cromwell recently published “My Best Advice for WordPress Product Businesses in 2026 and Beyond” – a compelling case for why user experience will define winners in WordPress’s next era. Invest in UX, simplify your interfaces, perfect your onboarding flows he says. It’s a thoughtful, well-argued piece from someone who deeply understands the WordPress ecosystem.…
